How To Manage Your Own Online Reputation

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Would you like to know how to manage your own online reputation?  We’ve written a full length article about it!

Industry Secrets to Managing Your Own Online Reputation that the Big Companies Don’t Want You to Know!

By the team at RepWarrior
September 1st, 2020

Online personal and business reputation management is a growing problem that will only get worse, as more and more people use Google searches to do background research on people and companies they interact with. Big reputation management companies charge thousands, and sometimes tens of thousands of dollars to manage their client’s online reputations. Many of these companies are met with limited or no success, as the tactics and strategies they employ are at best shallow, and at worse detrimental.

RepWarrior gets contacted by clients everyday that have had a bad experience with another online reputation management company. The common complaint is that the negative stories and reviews they paid these companies to suppress are usually in the exact same place as when they started, and the only difference is that these clients have spent a lot of money to get absolutely no results.

Our Analysis of the Problem

When we analyze why these other companies are not able to achieve the results they promise their clients we find some common denominators. The most frequent tactic that these other companies normally use is to build ‘shallow’ and non-authentic websites that bring absolutely no value to the web. These non-sites are usually just one or two pages deep with content obviously written by a ‘content spinning’ program (an article rewriter), or by someone presumably working for a dollar or two a day in a third world country. Google likes websites, and content in particular, that bring “added value to the Web” as they have stated over and over again. What these companies are doing is creating sites that are essentially worthless in a never-ending quest to try and game the system. This does not work anymore, and it never really has.

With the release of Google’s latest algorithm updates; namely Panda, Penguin and Hummingbird, these types of websites are almost guaranteed to be penalized and devalued. Once this happens, it is nearly impossible to recover from this penalty and get the websites to rank highly.

Another issue with creating these types of shallow and non-authentic sites is that it can cause confusion in people doing the searching. Imagine if you will, stumbling upon several seemingly different websites with poorly worded, shallow content that all look like amateurs created them. What would you think? Would you be confused as to why someone wouldn’t take the time to create a real website that will actually keep someone’s interest for more than a few seconds before they click away, never to return?

The same problem seems to occur with these companies other tactics in regards to creating blogs, social media accounts and directory listings. Mostly these “digital assets” (and we use this term very loosely here) are created in much the same way, and by their very nature will cause the same kind of confusion and skepticism that shallow websites will cause.

The simple truth is that these are exactly the types of tactics the biggest companies in the reputation management space are employing, while they are making millions of dollars charging people for this shoddy service.

At RepWarrior we employ a series of proprietary, highly effective tactics and strategies to achieve success in managing the personal and business reputations of our clients. There is a specific formula that we use that will almost guarantee the results you’re looking for. For the first time ever we are sharing this information with others.

The essence of our overall strategy (the meta-strategy) can be described in two main parts;

Meta-strategy #1 – Create several new, authentic digital assets including websites, blogs, social media accounts, stories and other types of content, press releases, and directory listings. Build SEO best practices into these digital assets. Optimize everything for the search terms you have identified, which are usually your name or the name of your business.

Meta-strategy #2 – Push everything out to the Web and position your digital assets so they can be shared, talked about and reshared. Push content out in a way that earns valuable backlinks pointing at the digital assets, and ultimately gaining the elusive “link juice” that digital assets need in order to rank highly, and eventually make their way to the first page of Google and other search engines.

Click here to receive a complimentary in-depth reputation analysis, which will include a detailed plan of action and exact price for our services.

RepWarrior - Free Reputation Analysis

Here are the series of steps to take that are explained in more detail. If you follow these instructions you will have success in managing your own online reputation. Rather than write a whole book here, we have distilled the steps down to the key pieces of information that you will need to manage your own online reputation. If you need further clarification on anything you can always Google the key terms for more information.

The Steps to Manage Your Own Online Reputation

    Step #1 – Create several new, authentic ‘digital assets’ for yourself or your business, including building new websites using the ‘exact match name’ (EMD) or personalized URL’s if your name is not available.  Only use best practice SEO techniques (no ‘Black Hat’) for all of the digital assets and new sites you create, so they will rank for the search terms that have been identified. Submit those sites using ‘Webmaster Tools’ to Google, Bing, Yahoo! and other search engines for indexing when finished. Be sure to submit the sites with an ‘XML Sitemap’. The best platform we have found to build new websites for beginners is WordPress. The WordPress platform is very easy to learn and there are tons of videos online that you can watch, and learn how to build high-quality websites in just a few hours. Google loves WordPress websites and will usually rank them higher because they normally have clean code.

   Step #2 – Create one or more blogs for yourself or your business using the exact match name. Link blogs back and forth to each other and to the main websites, and other digital assets that you create. Again, WordPress is the best platform for designing blogs. You can learn how to do this in just a few hours. Other good blogging sites are Weebly, Tumblr and Blogger.

   Step #3 – Open social media accounts for Facebook, Twitter, LinkedIn and others using your exact name if possible, and fully build out and optimize their content and profiles. It is far more important to have fully built out and optimized social media accounts with a few friends than it is to have shallow, non-authentic (place holder) social media accounts that aren’t really active. Be sure to list the websites you’ve created on the social media profiles. With Facebook in the ‘About’ section you can list several websites. LinkedIn allows you to list three. Twitter only one. Once you get done setting up the social media accounts you need to use them in the right way in order to send ‘freshness signals’ to Google. Google needs to know that your social media has a heartbeat. Do not just set these up and leave them alone. You don’t have to ‘use them like a teenager’, but you do need to do several things.

  • The first thing to do is to connect (friend, follow, etc) with several people. You should have a minimum of 100 friends/followers/connections for each social media site you are using. RepWarrior will do this for our clients.
  • The second thing to do is to start posting relevant content several times a week. RepWarrior manages our client’s social media and we will post content five times per week for several months, and then start backing off slightly as these social media profiles start ranking on the first page.
  • The third thing to do is to ‘engage’ with people through your social media. This means liking other people’s posts, commenting on them, re-tweeting, etc. RepWarrior does this for our clients.

   Step #4 – Publish relevant content on other blogs, social media websites, etc. that are selected for ranking strength and relevance to your situation. It’s a little bit challenging to find places to publish content, but it is possible if you are willing to spend the time. You just have to look around for content publishing/syndication opportunities.

   Step #5 – Publish favorable content on highly visible third party sites that are selected for ranking strength and relevance to your situation. Again, it is sometimes challenging to find these types of sites where third party content can be published for free, but they do exist.

   Step #6 – Submit listings for your name, or the name of your business to local and national directories and industry/trade publications, and fully build out and optimize those listings and profiles.

   Step #7 – Sometimes you can create a Wikipedia page for yourself, or your business. Work carefully within the Wikipedia guidelines, so your page gets accepted. You shouldn’t be the one to create the Wiki page itself, as Wiki will consider this a conflict of interest. Someone with a different name will have to create the Wiki page for you. Watch out for Wiki pages that take a promotional tone. Read up on their guidelines and follow them. Monitor the Wiki page to guard against other people posting undesired content, and take steps to ensure this content is deleted quickly. Creating a Wiki page can be tricky for those people who have been slandered or defamed online by someone else. The risk is that if the other party who has been doing the slandering discovers the Wiki page they can sometimes get content placed on the Wiki page that is unflattering. Wiki will usually allow this content to stay in place if it is referenced from a media or online source, and appears legitimate.

Where the Real Magic Starts to Happen

   Step #8 – Push positive content out to the Web using paid and unpaid ‘content syndication’ services. This is where the real magic starts to happen. In order for any reputation management strategy to be effective, and in order for digital assets to rank highly, a number of high-quality, high ‘domain authority’ backlinks need to be earned for each of the new digital assets. Without this part of the formula, there is no point in creating digital assets, as they will never rank highly. RepWarrior has developed a proprietary formula for this from over a decade of SEO and web design experience. There are plenty of good places to push out content using syndication services. Again, just do a Google search and start deciding which ones to use that fit your niche.

   Step #9 – When applicable, push out content in the form of press releases using paid and unpaid syndication services. There are many major websites and news agencies that will publish a well-written and interesting press release. They will usually allow you to have a link pointing back to your main digital assets. Viola! You now have some great link juice!

   Step #10 – When applicable, publish photos in content and fully optimize photos so they show up at the top of a Google Image Search. Work to ensure that links from photos are pointing to favorable content.

   Step #11 – When a client has online negative review issues, we work with their administrative staff to solicit positive reviews and testimonials from customers, and have those published on review sites and other relevant places. RepWarrior also tracks online reviews of our client’s businesses, products or services to make sure that every potential threat to their reputation is addressed in a timely manner. You can do the same for your business, product or service.

   Step #12 – Only use SEO ‘white hat’ best practices (no ‘black hat’), and always fully optimize all digital assets and content that you create to ensure consistent, highly favorable search rankings.

   Step #13 – Publish content that is professional and interesting to read. Remember, you want to add additional value to the Web. This will make Google very happy! Review all content for accuracy before it is published to the Web.

   Step #14 – Publish content gradually, in a natural pattern that will influence search results without getting penalized by Google’s algorithms. This step is very important. Do not publish all your content at once, and do not setup and submit all your digital assets at the same time. Take a few months to build, submit and push everything out. You don’t want to look like you are trying to ‘game’ the system, and create what Google refers to as an ‘unnatural link signature’.

   Step #15 – It’s often necessary to beef up privacy settings on all social media that are currently used. This step really depends on how much private information you want to share about yourself.

   Step #16 – Work to delete all possible personal and negative information from,, and other ‘background check’ and ‘people search’ sites. You can usually get things deleted off these sites. Go to each site and look around for a link to remove submissions. This is easier than it might sound.

If you follow these steps according to the way that we recommend, then you will be met with almost guaranteed success in managing your own online reputation.

*** PLEASE NOTE –  When we conduct a ‘normal’ reputation management campaign we end up doing about 200+ hours of work for each of our clients over about a 6-9 month period. If you want to manage your own reputation you should be prepared to spend at least this much time on it.

Click here to receive a complimentary in-depth analysis of your reputation management issues, which will include a detailed plan of action and exact price for our services.

Click here to receive a complimentary in-depth reputation analysis, which will include a detailed plan of action and exact price for our services.

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